The 18 Modules Framework


The 18 Modules Framework is basically designed to help businesses, specialists and partners. There are 6 phases each for businesses, specialists, and partners.

The 18 Modules Framework
Specialists (students, young adults, soldiers) need work experience to complement their formal education.

Businesses need marketing help, most effectively delivered by customers turned advocates (word of mouth).

Partners (schools, conferences, and vertical associations) aggregate either students or businesses, but not both.

Think: LinkedIn meets or Uber for marketing services.

The market model requires standardization to scale—certifications, checklists, and ratings. Businesses don’t want to optimize their marketing any more than you want to work on your car—they want someone else to do it. They also don’t feel responsible or have time to train up students, so they hire interns. Schools don’t want to hire students directly and students don’t want to create training or work menial jobs.
Have you seen Simon Sinek’s “Start with Why”?

We bring all three together.

Checklists simplify step-by-step execution, as well as the communication of that execution. More practice helps us refine our checklist processes, via client and specialist suggestions. We prioritize requests that are most common for software development, which is automation of manual efforts.

The development of our training is based not on What we think should happen theoretically, but on our direct experience, executing them repeatedly. We internally iterate to the point where we have checklists that anyone can follow reliably for repeatable excellence.

Each task within a checklist is graded by the level of skill necessary to accomplish it. All content we produce is tagged by the specialist level prerequisite and the associated checklist. Thus, we maintain the linkage between training and implementation.