This July 2023, Nicholas Collins, president of the Platinum Reputations agency, reconnected with Dennis at Josh Nelson’s Seven Figure Agency Mastermind. Recognizing Dennis as an expert on small or local businesses, he asks him, “What would you say to a small business owner who wants a digital marketing strategy that works in these competitive times, and what would you suggest?”
Dennis asks Nick, “When is the best time to solve a problem” It is before it happens.” Potential clients will be searching for you on Google, whether you realize it or not. If you want to know where you are now, Google your name and business name and see what comes up.
What You Need To Know About Knowledge Panels
We have seen all the recent developments in artificial intelligence (AI). Google is not going to sit down and not do anything about it. They are consolidating search results into these knowledge panels. When you search on Google, the results will show you a page with ten links or websites, which is the world of SEO. That is going away soon. Instead, it will show you a consolidated answer because Google wants to provide the AI with one answer.
Before the interview, Dennis asked Nick to Google him. When Dennis asks him what he saw, Nick replies that he saw things he has never seen before. He was so amazed. What Nick saw was Dennis’ knowledge panel.
You Don’t Have To Be a Celebrity To Activate Your Knowledge Panel
Dennis says you do not have to be a celebrity to get one but should have an existing business where Google can see traffic coming to your site, Google My Business (now known as Google Business Profile), and YouTube channel. Who owns Google Business Profile and YouTube? Google does.
So, if you practice the Dollar a Day strategy and make one-minute videos, you are already well-positioned to activate a knowledge panel for your name and business. For Dennis, that is the ultimate goal of building a reputation online.
Eventually, when you get that stuff out there, somebody, like an unsatisfied customer, will leave a bad review about you or your business. But now, you have protected yourself because if you have not established that authority with Google and have a negative review, the knowledge panel will protect you. It is harder to penetrate.
About the Author
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.