Amplify your voice to influencers. Incept the interceptors. This checklist will lay out the
foundational skills needed to grant you access to Facebook’s megaphone.
❏ Boost the top 3 to 5 pieces of content on Facebook to at least 1 Saved Audience per persona.
❏ Separate campaigns by awareness, consideration, and conversion.
❏ Create media inception ads using the Dollar A Day strategy.
❏ For each unpublished post, use tracking (Urchin Tracking Module) parameters in
❏ Create unpublished posts with Website Clicks objective using Power Editor, bid for Website Clicks (Cost Per Click), and use at least 1 Saved Audience per persona.
❏ Set up remarketing ads for 1-day landing page abandoners on Google Ads and