Ben Hammel’s digital marketing journey began when he was about to graduate from college. The catalyst for this transformational journey was BlitzMetrics material that he stumbled on back in 2015. He went through the training and became an established digital marketer himself. Now, he’s the CEO of Disruptive Digital Marketing, an agency specializing in paid social media and pay-per-click advertising.
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Ben Hammel’s Realization
While he learned all about the fundamentals of our frameworks, such as Goals-Content-Targeting (GCT), Metrics-Analysis-Action (MAA), Awareness-Consideration-Conversion (ACC), and the Topic Wheel, it took him quite some time to realize how powerful these things are and how they all come together to help achieve digital marketing success.
And when the realization finally hit him, he was just blown away. The power of digital marketing does not lie solely in any single framework. They complement each other to help achieve a goal. That is where the true power lies.
How Ben Has Applied What He Learned
Now that Ben is an established marketer, he is carving his own path in digital marketing. He has been engaged in work to aid post-coronavirus recovery for small businesses. Their mission? To help these businesses reopen, prosper, and reconnect with their customers. He anticipates a significant impact on his clients’ businesses, bringing them back to the glory days when they were “crushing it” in the market.
Ben Hammel’s story is a testament to the power of the frameworks that Dennis built over the years. As he embarks on his mission to help businesses recover and thrive, we cannot help but share in his excitement for the promising future that lies ahead.
About the Author
Dennis Yu
Dennis Yu is a former search engine engineer who has spent a billion dollars on Google and Facebook ads for Nike, Quiznos, Ashley Furniture, Red Bull, State Farm, and other organizations that have many locations. He has achieved 25% of his goal of creating a million digital marketing jobs because of his partnership with universities, professional organizations, and agencies. Companies like GoDaddy, Fiverr, onlinejobs.ph, 7 Figure Agency, and Vendasta partner with him to create training and certifications. Dennis created the Dollar a Day Strategy for local service businesses to enhance their existing local reputation and make the phone ring. He's coaching young adult agency owners who serve plumbers, AC technicians, landscapers, roofers, electricians in conjunction with leaders in these industries. Mr. Yu believes that there should be a standard in measuring local marketing efforts, much like doctors and plumbers need to be certified and licensed. His Content Factory training and dashboards are used by thousands of practitioners.