Search engine optimization (SEO) is an essential aspect of online marketing, and local SEO is especially crucial for businesses that want to attract customers in a specific geographic area. This checklist is a comprehensive guide to optimizing your website for local lead SEO. It covers important steps such as checking for canonical domain issues, ensuring that URLs are descriptive, and moving text within images and videos into actual text. Additionally, it includes tips on creating unique page titles, creating a sitemap, checking site ranking and discovering competitors, and validating web page source code. By following this checklist, businesses can improve their visibility in local search results and attract more customers.
❏ Check for canonical domain issues by visiting your site with both
www..com and .com.
❏ Make sure your site has descriptive URLs.
❏ Move any text within an image, video, or flash file into actual text so search engines
can pick up on it.
❏ Ensure each page has a unique title that doesn’t begin with the name of the brand /
❏ Have a sitemap that outlines every page within your site that’s accessible from any
❏ Use Moz Open Site Explorer to check site ranking.
❏ Run your site through SpyFu.com to discover organic and paid competitors.
❏ Use Ghostery to make sure your pixels / analytics are working properly.
❏ Validate your webpage’s source code using w3.org and fix any errors it finds.