By following this checklist, businesses can improve their ability to create effective and engaging content that resonates with their target audience.
❏ Check on Google Alerts for topics, taking screenshots of interesting points for you to write about.
❏ Write a rough draft.
❏ Craft a killer headline.
❏ Place links to other thoughtful content throughout your article.
❏ Format / edit your article to make it easier to read.
❏ Create multiple variants of content via the 4-1-1 rule.
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