From Chaos to Cohesion: The Ultimate Guide to creating a Powerful Content Library for VAs
Importance of a Content Library
A Content Library is a centralized hub that houses and organizes your top content and positive media mentions. Similar to how Netflix arranges shows, a Content Library enables effective message dissemination and authority building. It amplifies your reach, cultivates thought leadership, and empowers personal branding efforts. It's a vital tool for engaging your audience, establishing credibility, and driving results.
Process Checklist for Creating a Content Library:
- Create a duplicate copy of the Content Library Template.
- Update the Summary/Personal Brand Entities Sheet/Tab.
- Fill out the Video Scripts_Conquer Local Tab.
- Fill out the Topic Wheel Tab.
- Fill out the Why - How - What Videos Tab.
- Fill out the Articles Tab.
- Fill out the Articles/Interviews Featured Tab.
- Fill out the Mentions Tab.
- Fill out the Facebook Greatest Hits Tab.
- Fill out the Facebook Content Tab.
- Fill out the Video Library Tab.
- Fill out the Speaking Engagements Tab.
- Fill out the Endorsement Tracker Tab.
Summary/Personal Brand Entities Sheet
To start working on a client's personal assets it is important to understand the goals, content, and targeting (GCT). Once accomplished we must continue working on the following steps:
- Make a Duplicate Copy of the Content Library Template. (https://docs.google.com/spreadsheets/d/1j5CE0jQnY8LrgEh5Sc5jZCgE7tndcATLY2rHNWxGVvY/edit#gid=1108869560)
- Click on the file and make a copy.
- Fill out the Summary Sheet Tab.
- Conduct a thorough internet search to collect official links related to the client's online presence, including their social media accounts and profiles.
- Compile and input all gathered information into the Summary sheet, which encompasses details such as links, likes, subscribers, followers, overall likes, listeners, and the number of streams.
- Ensure comprehensive documentation of the client's online presence by accurately recording the relevant data in the Summary sheet.
- Format the headings in bold using the designated color scheme that can either be provided by the client or identified by visiting the client's official website.
- Visit the client's official website to gather information and refer to it as a reference for filling out the summary tab.
- Check the color schemes section to identify the predominant colors used by the client.
- Apply the same color scheme throughout the rest of the content library when filling out the summary tab.
Fill out the Topic Wheel Tab
To effectively fill out this sheet, please follow these steps:
- Thoroughly review the client's social media accounts, including platforms such as Facebook, Twitter, Instagram, etc.
- Pay particular attention to the client's LinkedIn profile and carefully analyze the connections.
- When selecting connections, ensure they align with the Topic Wheel, which serves as a guide for identifying relevant and strong connections.
- Prioritize connections that demonstrate expertise and knowledge in the specific topics covered by the Topic Wheel.
- Consider connections who have a notable presence or influence in the industry relevant to the client's goals.
- Aim to establish connections that can provide valuable insights, collaboration opportunities, or potential partnerships related to the client's area of focus.
By following these steps, you will be able to identify and select strong connections that align with the client's goals and the Topic Wheel.
Remember, there may be instances where the Topic Wheel is not clearly defined. In such cases, you can adapt and modify it based on observations to help the client with their outreach efforts. For example, let's consider Darryl Isaac's case:
- Assess the category that can assist the client in their outreach efforts. In Darryl's case, it could be "Education" leading to "Legal Research."
- Determine the specific expertise or role required. For instance, if legal research is needed, consider searching for connections in the legal field who possess skills and knowledge in areas such as patent or licensing law.
- Consider Darryl's personality traits, particularly reliability, and explore connections that specialize in legal marketing. This can help promote Darryl's services or enhance his reputation.
- Sometimes, you cannot find an exact connection, there are steps you can take.
- Firstly, review the skill set of that person to determine if they can fit into a specific category of the Topic Wheel. For example, in the case of Darryl Issacs and the "Legal research" category, consider the following scenario:
While going through Darryl's personal Instagram tags, we came across a person named Ali Awad. Although his primary expertise was as an Attorney in injury cases, upon further investigation of his skill set on LinkedIn, we discovered that he also had experience and knowledge in Legal research. As a result, we added Ali Awad's connection to Darryl's Topic Wheel sheet in his content library.
Additionally, make sure to download the HD picture of each connection for reference and inclusion in the content library.
By carefully examining the skill set and exploring various platforms, you can identify connections that may not be an exact match but still possess relevant expertise to fill specific categories within the Topic Wheel.
Fill out the Why/How/What Videos Tab
You can learn more about these videos by reading the provided article.
WHY is how we bring it all together– to get attention, establish authority, and have a meaningful first touch. Here you tell stories from the founder, users, and anyone else authoritative to your target audience. You want your one-minute videos to make people FEEL so you can align on shared values.
HOW is teaching what you know– especially what you would do if your product did not exist to solve the problem Teach via simple recipes in steps to get something done without talking about your product. Talk about broader industry issues and interview experts.
WHAT is what you’re already doing to sell– based on price, features, special dates, testimonials, and other traditional marketing
You need to retrieve three videos from each category from the client's available content and compile them into a sheet titled "Why," "How," and "What" videos in the content library.
Fill out the YouTube Videos Tab
- If the client has a YouTube channel, please fetch every video and related data, including shorts, and compile them into the "YouTube Videos/Shorts" sheet in the content library.
- Ensure that each category is separated using a separate heading. This will make it easier to access and manage the content effectively.
- Please gather the following metrics for each video: titles, links, likes, views, comments, and shares. These metrics will be included in the "YouTube Videos/Shorts" sheet of the content library.
Fill out the Articles Tab
Enter details and links to any articles that the client has personally posted or any publications that the client is associated with.
Additionally, conduct a Google search to identify any publications or articles that feature the client's work or have written about them. Collect all the pertinent links and add them to the Content Library.
Fill out the Articles/Interview Featured Tab
- Provide details and links to any articles, news, podcasts, or videos that the client was featured in.
Fill out the Mentions Tab
- Gather all positive mentions from all the social media accounts in this tab. Watch the below video to know how to ask for permission to record and use positive brand mentions.
Fill out the Facebook Greatest Hits Tab
- Gather your client's top 15 Facebook posts here with the help of insights on your Facebook Business Manager.
Watch the video below to learn how to create a greatest-hits library and do brand analysis.
Fill out the Facebook Content Tab
- Document all your Facebook posts here.
Fill out the Speaking Engagements Tab
- Document all instances where your client has been invited to give formal talks, whether for international or local community groups. Include the direct links to these events.
- Furthermore, take screenshots of badges and other related images associated with these events.
Fill out the Endorsement Tracker Tab
- Get permission to use mentions: Watch how to ask for permission to record and use positive mentions.
- Copy the direct link.
- Take a screenshot of the image and rename it to the source name.
Thats it! You have successfully created a Content Library! Good job!
Take inspiration from Dennis Yu's Content Library as your guiding example. (https://docs.google.com/spreadsheets/d/1sD_TznWLzXE2K0GG-15vKQBB8HmiNI085pre-qL9l28/edit#gid=1177861540)
Content Library Verification Checklist
- Topic Wheel: Updated monthly.
- 3x3 Video Grid: Updated monthly.
- Articles: Updated weekly.
- Featured Article/s or Interview/s: Updated weekly.
- Mentions: Updated weekly.
- Repurposed Content: Updated weekly.
- Facebook Greatest Hits: Updated weekly.
- FB Content: Updated weekly.
- Video Library: Updated weekly.
- Speaking Engagements: Updated weekly; update immediately if the public figure has mentioned that they’ll be speaking beforehand.
- Endorsement Tracker: Updated weekly.