Goals Checklist

The Goals Checklist is a list of steps that can be used to plan and execute a successful advertising campaign.
❏ Define your mission (start with WHY) and identify the desired outcome and customer segments.
❏ Identify your primary goal(s) in the next 90 days.
❏ Determine your target Cost per Acquisition (CPA) or Return On Ad Spend (ROAS).
❏ Determine your ads budget relative to campaign goals (optimizing for clicks, page likes, form submissions, etc.).
❏ Determine the value of your fans using one of the 3 outlined methods. Needs Training.
❏ Choose 1 key metric for each funnel stage: Awareness, Consideration, and Conversion (#ACC).