In this episode of Office Hours, Dennis Yu explains how you can get more engagement on content that you post. With engagement, quality is better than quantity. It’s not how many people are engaging that counts. It’s who is commenting, liking, and sharing your posts. Here, you will learn how to improve audience engagement by understanding the difference between people who are able to get engagement vs. those who do not.

Some of the questions that will be answered here are:

Why is it that when most people post content, engagement ends up low or close to nothing? When it’s time to promote something, how can you improve engagement?

Why is it that even when you offer something useful, it is still likely to fail in terms of engagement?