In this episode of Office Hours, Dennis Yu discusses what analytics can do for your marketing, business development, and sales. Analytics helps us to see what’s working and what’s not by analyzing data to identify patterns or trends.

Here, he explains the value in knowing how to use analytics to help you find the answers to questions like:

How do I know if a campaign is working or not?

How do I know what’s working and what’s not?

How do I double down on something that’s working?

How do I identify the things not worth continuing?

How do I identify the things to improve?

How do I know what to do next?

If you want to have more successful marketing campaigns, this course is for you.