Types of Audiences
Targeting the right audience is based on the steps of the funnel. The warriors have a high number of Fans (11.3MM/ in Sept 2018) and a large website remarketing audience, both from ticket sales and the Warrior Team Store.
Remarketing means to show proven content to an audience which is more likely to convert than the average Facebook fan.
Therefore, the funnel is designed to increase remarketing audiences and nudge people to buy tickets and merchandise.