Your Book is Your Ultimate SEO Strategy

I’ve been testing publishing books for clients not as a vanity piece but to drive SEO…. especially knowledge panels.

And it’s working super well— since these clients are recording their books via Zoom calls with me (or in person). You just need to provide 6 hours for us to ask you questions on video (with my guidance). Our team of account managers and VAs will do all the heavy lifting and turn it into a book.

The book then gets promoted across multiple sites we control (all high authority), social snippets we boost for a dollar a day, and other techniques (like creating a personal brand site and creating social profiles on all social networks for them).

The Pre-condition

If you’d wanted to get your book done, but have hesitated because of the time investment, $75,000 price tag (we’re far less), and uncertainty around the complexity, I might be able to help you.

But only if you’re already successful at what you’re doing (a service business doing north of 7 figures with happy clients), are willing to commit 6 hours to recording videos with me (it’s my job to make you look good), and you’re fun to be around.

Hence, your book is your ultimate SEO srategy

SEO Strategy

I mentioned above about promoting your book across multiple sites with high authority. Here’s one of my websites that has 12.8 million links from 54,500 sites. Each link is a valuable vote, passing on essential link juice, resulting in a 74 Domain Rating (DR). To put this in perspective, a DR above 60 indicates a major media site, like CNN, which boasts a DR of 93. In contrast, most local businesses have a DR of around 5. Some links carry more weight and relevance, making them particularly valuable.

The true power of this approach lies in passive linking. Our book site has these many links because people recognize the immense value and expertise shared by our authors. These links are powerful endorsements in Google’s eyes, propelling our site to higher rankings and reinforcing our position as an industry authority.

What Many People Do Not Know About SEO

Many people, including SEO professionals, do not realize that purchasing fake press releases or obtaining links from suspiciously high-ranking sites will not do much for SEO. Major search engines like Google can identify these deceptive tactics. Your links should come from high-authority sites with impeccable track records forged through trusted relationships. Forget about Fiverr gigs and PR services; they will not take you where you want to go.

Our e-book site,, referred to above, currently holds the number one position for search terms like “free ebooks” and related queries. This achievement took years of effort to build an unrivaled reputation. Our site has nearly a million monthly visitors who actively download and read books submitted by authors, which Google takes into account. Google actually considers user engagement, even on sites, as a critical ranking signal.

How to Write an E-book in 2 Weeks” is one of the most downloaded e-books on the site.

Dennis Yu

About the Author

Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads.  He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.