Managing Public Figure Pages

❏ Initial Setup
Create and use a public figure page to boost your personal brand.
❏ Prerequisites:

1. Understand the prerequisites for building a page.
   a. Be willing to produce video.
   b. Have something to teach.
   c. Have a long-term mindset.
2. Get the same profile picture across all platforms.
3. Go to Facebook Page Creator and start creating your page.
4. Connect to Business Manager.
5. Create a Facebook ad account.
6. Start boosting posts on Facebook using your Ad account.
7. Plumbing- Set up tracking.
8. Content: What to post.
   
   Create a Content Library:
   ❏ Use Mention, Google Alerts, CrowdTangle, and Brand24.
   ❏ Content Library Template
   ❏ Ongoing Page Maintenance: 10 min per day by Virtual Assistant.
   ❏ Inbox Management
   ❏ Respond with a canned message or if you know how to help that person, assist them as needed.
   ❏ Engagement Management
   Shares:
   ❏ Like all shared posts.
   ❏ Comment on the shared post saying “Thanks for sharing!”

Comments:
Positive Comments
❏ If from a public figure, ask if we could quote them on that. Else, reply with a
“Thank you!” note, or appropriate response.
❏ Keep track of positive, high authority comments — add to content library.
Negative Comments
❏ Hide all negative comments.
❏ Block persistent negative comments from the same person.
Likes/Reactions
❏ Invite people to like the page.
Content Library updating:
❏ Adding positive mentions.
❏ Iterating on “Greatest Hits”.
❏ Adding videos to your “Current Videos” section as you upload to Youtube.