Digital plumbing is not only tracking on a website; it’s all your data across all your channels. Not just pixels, but emails, custom audiences of all sorts, URL parameters, and so forth.
Tracking allows for remarketing to website visitors. Analyze which website visitors are buyers, build custom audiences, and run warm traffic through the 6 Phase Social
Amplification Engine to convert.
The plumbing setup uses a central tool called Google Tag Manager (GTM). Although it’s from Google, it is platform independent and works with Facebook and other pixels (or tags). Tag management is a central piece of every company or website’s online marketing.
Digital Plumbing Checklist
❏ (S1) Create your Google Tag Manager (GTM) account.
❏ (S1) Publish your GTM container and tags to the website.
❏ (S1) Create your Facebook Ads account using ”Business Manager”
Create your Google Ads account and link to the GTM (Google Tag Manager).
❏ (S1) Create your Google Analytics account.
❏ (S2) Set up Facebook Pixels and Standard Events with GTM.
❏ (S2) Set up Google Remarketing Pixel using GTM.
❏ (S1) Verify everything is set up correctly.
❏ (S2) Set up Google Analytics with GTM.
❏ Set up primary vs secondary revenue tracking with TicketMaster or other ticketing platform.