Digital Plumbing Checklist

Qualifying

❏ (S1) Create your Google Tag Manager (GTM) account. ⁷

❏ (S1) Publish your GTM container and tags to the website. ³²

❏ (S1) Create your Facebook Ads account using ”Business Manager” www.business.facebook.com. ⁴

❏ Create your Google Ads account and link to the GTM ( Google Tag Manager ). ¹²

❏ (S1) Create your Google Analytics account. ⁶

❏ (S2) Set up Facebook Pixels and Standard Events with GT M. ⁸

❏ (S2) Set up Google Remarketing Pixel using GTM. ¹¹

❏ (S1) Verify everything is set up correctly. ¹³

❏ (S2) Set up Google Analytics with GTM. ¹⁰

❏ Set up primary vs secondary revenue tracking with TicketMaster or other ticketing platform.

Execution

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