Digital Plumbing Checklist
Qualifying
❏ (S1) Create your Google Tag Manager (GTM) account. 7
❏ (S1) Publish your GTM container and tags to the website. 32
❏ (S1) Create your Facebook Ads account using ”Business Manager” www.business.facebook.com. 4
❏ Create your Google Ads account and link to the GTM ( Google Tag Manager ). 12
❏ (S1) Create your Google Analytics account. 6
❏ (S2) Set up Facebook Pixels and Standard Events with GT M. 8
❏ (S2) Set up Google Remarketing Pixel using GTM. 11
❏ (S1) Verify everything is set up correctly. 13
❏ (S2) Set up Google Analytics with GTM. 10
❏ Set up primary vs secondary revenue tracking with TicketMaster or other ticketing platform.
Execution
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