Video Processing Checklists
Have you seen our YouTube videos, webinars, and one-minute videos on social media and wondered how we create them?
The secret lies in our use of checklists for every task at Content Factory. We process content repeatedly, multiple times a day, and over the years, we've developed checklists that we consistently follow for both our internal and client content processing.
Processing videos is the second stage of the content factory. We start with raw footage and turn it into different pieces of content, such as YouTube videos, one-minute videos, and more. These pieces of content are then shifted to stages 3 and 4 (posting and boosting) to reach our target audience and help us achieve our business goals.
Whether you're an internal or external VA responsible for editing on behalf of us or our clients, these are the checklists you should adhere to for processing any type of video content. Our checklists cover everything from basic editing tasks, such as trimming footage and adding music, to more advanced tasks like creating subtitles and incorporating lower thirds and CTAs.
We've also included example videos that showcase the outcomes of following these checklists step by step. Make sure to watch them first to gain a better understanding of our expectations for video processing.
One-Minute Video Checklist
- Ensure the spelling of your name is correct.
- Use square or portrait format (1080 x 1350 or 1080 x 1920).
- Add matching music.
- Do not start a sentence with "so."
What Not to Do
- Do not include an intro bumper.
- Do not use copyrighted music or images.
- Do not use images found by using Google or a general search engine.
- Add a lower third with your name that lasts 5 seconds at the beginning of your video.
- Ensure the lower third is placed in either the left or right lower third of the frame.
- Must be centered.
- Ensure the font is readable (we suggest white).
- Caption lines must not exceed three.
- Must not contain: "Uh," "Um," "Hm," words that have been repeated due to stuttering.
- Do not include curse words.
- Must be placed at the bottom of the video in the 1:5 or 4:5 aspect ratio.
- For portrait videos, you can change its placement according to the video's subject placement.
- Must not take up more than 20% of the frame.
- Remove clips where you say "uh's," "um's," and "hm's."
- Mute audio clips where you curse or place a "beep" noise over them.
- Remove low authority moments such as when you stutter or there is dead air. Also, if you use filler terms and items that take away from the story.
- Cut moments that do not belong, such as when people say, "This is my first time speaking...," "I'm nervous...," "I'm scared...," or "I haven't talked into a microphone before..."
- Trim intros and outros as needed.
- If you have two clips of the same video, transition between the two camera angles.
- Do not cut off your head when filming your one-minute video, and be careful not to cut off too much of your body on the side of the video frame.
- Ensure that the audio is synced with the video.
- Add another lower third with your name on it that lasts for 5 seconds.
- If applicable, show shots of the audience clapping.
Checklist for Editing a 1-Hour Long-Form Podcast Video
- We want to catch our audience's attention to keep them watching the entire episode.
- Then, cut it with OOB (Opening Break Bumper) and proceed to the introduction, followed by the entire video.
- Watch the first 45 seconds of this video to see what it should look like.
- If there are two or more camera angles provided, ensure that the color balance for the A-roll matches the others.
- Note: Log in to YouTube using your BlitzMetrics account.
- Note: Follow the client's color scheme/codes if they have one.