Are you a plumber that wants to get more phone calls? If you are, I highly recommend you read this blog post and understand how powerful Google’s Local Service Ads (LSA) platform is. This article is intended for plumbers who have LSA accounts and want to get more calls, or people who are brand new and are interested in creating a Local Service Ads accounts.
Service Areas
When you are choosing your service areas in Local Service Ads, make sure your locations are accurate. If you get a phone call for an area you have marked, Google expects you to follow through and serve that customer. If you don’t serve an area, make sure it isn’t blue in the map!
Photos
Make sure you add as many high-quality photos to your LSA profile as you possibly can. For each photo you upload, you will be asked to identify the type of photo it is. These identifications include:
-Logo
-Projects
-Workplace
-Equipment & Vehicles
-Team
-Other
Try your best to give each image the proper identification. If you are unsure what it fits in, use “other”.
Business Hours
Business hours are pretty self-explanatory, however, you need to make sure that during the business hours you have set, someone is always available to answer the phone if a customer calls.
If you have your business hours set to close at 5pm, and a customer calls at 4:55, you are expected to answer the phone. If you repeat the pattern of unanswered calls, Google LSA will send you less leads. On the alternative, if you consistently pick up the phone and deliver, Google LSA will send you more calls.
Google Local Service Ads Best Practices
If you take away one thing from this blog post, let it be this: Plumbers who consistently answer the phone and mark leads properly will continue getting more calls from Google Local Service Ads. Here are some other things to consider:
-Make sure “Job Types” are filled out and accurate.
-Set your budget to 3x your weekly spend so Google knows you want more calls.
-Keep your licenses up to date and renew when necessary.
-Consistently collect and respond to Google Reviews
-Ensure message leads are responded to quickly.
-Make sure your CSRs are marking leads as soon as possible.
About the Author
Dennis Yu
Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "million jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.You can find him quoted in major publications and on television such as CNN, the Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train up young adults and business owners. He speaks for free as long as the organization believes in the job-creation mission and covers business class travel.You can find him hiking tall mountains, eating chicken wings, and taking Kaqun oxygen baths-- likely in a city near you.