Creating a Crunchbase Profile

Personal branding is crucial when building a professional image and gaining trust. A well-crafted Crunchbase profile extends this identity by showcasing your client's achievements and career progression. This connection boosts your client's visibility, authority, and networking possibilities while delivering a consistent message. This collaboration increases online presence and attracts potential investors, collaborators, and partners, allowing your client to tell their professional stories and prove expertise within the industry.

Triggering Google Knowledge Panels

When we claim various social media profiles for a client and direct them to the client's website, we help trigger a knowledge panel for the client, so claiming the Crunchbase profile along with profiles from other social media platforms is essential.

Improved SEO

Furthermore, a Crunchbase profile yields benefits for SEO by boosting online prominence, generating valuable backlinks, establishing brand credibility, attracting media attention, and fostering networking and partnership avenues. It increases the likelihood of appearing in search results and securing backlinks from respected platforms. The profile's presentation of crucial company information builds trust with search engines and potential clients.

Process checklist for getting started on Crunchbase

Register for a Crunchbase account.
Collect the requirements you will need to create the profile or company page from the client.
Create a Crunchbase profile.
Keep track of progress related to the content, including media requests, articles, news, events, company pages, uploaded content, and Content Factory progress. Submit daily updates.

Register for a Crunchbase account

To register for a Crunchbase account:

Click on the "Log In" button at the upper right corner of the Crunchbase homepage.
Click on the "Register" tab.
Enter the email address, name, and password.
Click "Register" once the details are entered.

After successfully registering as a Crunchbase user, you can contribute by adding or modifying Crunchbase profiles for various entities such as companies, investors, and individuals. A paid subscription will open up a number of features that will enhance your experience.

Social Authentication

Crunchbase is a crowdsourced platform where profiles do not link to a specific user account. Registered community members can edit or contribute to almost any profile.

Members are required to authenticate their identity through LinkedIn, Facebook, or Twitter to add a profile. They can do this through Google to be allowed to edit a Crunchbase dataset, too.

To manage your social authentications, select your account in the upper right-hand corner and then choose the option for "Account Settings."

Under "Account Information," select "Social Authentication."

A box will pop up to let you choose the social media platform you want to use to authenticate.

To activate the social platform's authentication, toggle the associated button to the right and enter the login information. Once authentication is successful, you will see the icon turn to green. To deactivate social authentication for any social platform, toggle the button to the left. Once you finish setting up social authentications, click "Done."

Collect the necessary documentation from the client

To create a company profile on Crunchbase, have the following items ready:

- Company logo.
- Date of establishment (founded date).
- Links to the company's website and social media accounts.
- Concise and comprehensive company description, both short and long versions.
- Details of events the company participated in.
- High authority news/articles published.
- Location of headquarters.
- The industries the company operates in (3-5 industries are recommended).
- Diversity Spotlight (relevant for US-based companies only).
- Details about the founders.
- Information about funding rounds.
- Number of employees, board members, and advisors.

Create a Crunchbase profile

To create a Crunchbase profile, follow these steps:

Begin by either creating a new user account or logging in using this link: https://www.crunchbase.com/account.
Afterward, access your account page by selecting the account icon in the upper right-hand corner. Then, click on "My Account."

3. Verify your account with Social Authentication, and link your LinkedIn, Facebook, or Twitter accounts. Remember that registered user accounts and profile pages are separate things.

4. Perform a search to determine whether your Company or individual profile already exists on Crunchbase.

5. If you find that it isn't listed, add it by clicking the "Create Profile" button found in the shortcut menu of the homepage. You can access this by visiting: https://www.crunchbase.com/add-new.

6. Select the type of profile you’d like to create, then click "Next."

7. Enter the following details:

Profile Image.
First Name.
Last Name.

Gender.
Also Known As.
Website.
Facebook.
LinkedIn.

Twitter.
Biography.
Primary Location.

Primary Job.
Other Jobs.

Founded Organizations.
Education.

Add all the events.

Add all the news.

8. Once you're done, click "Save All Edits" at the upper-right corner of the profile.

9. After creating the new profile, click the three-dot icon and select "Edit" at the upper right corner to edit.

Thats it! You are done! Take a look at Dennis Yu's Crunchbase profile.

Tracking Weekly Progress for Crunchbase Content and Daily Stat Updates

To monitor your progress effectively and keep statistics up-to-date for your Crunchbase content, follow these steps on a weekly basis:

Media Requests: Take note of any requests from media professionals or journalists seeking interviews, information, or potential collaborations.
Articles and News: Keep tabs on articles or news features that spotlight your company or make any mention of it.
Events: Keep a record of events that your company joins or hosts.
Company Pages and Uploaded Content: Monitor the creation and updates of company pages and any content you upload.
Content Factory Progress: Keep an eye on the advancement of content creation initiatives, including blog posts, videos, or other media forms.

Remember, it's crucial to update these statistics on a daily basis. Doing so will enable you to stay well-informed about your presence on Crunchbase to gauge the impact of your efforts accurately.